Today’s post comes out of sheer frustration. Joint ventures just don’t seem to work for me!
Let’s briefly look at my own (abysmal) track record for getting joint ventures up and running.
Some months ago I set up a JV with a chap and spent about 6 or 7 weeks working SEO on his site in order to get it ranking a bit better for various keyword phrases – about 5 different ones in all. It was a profit share JV – I’d get a percentage of sales from his website. Well, to cut a longer story short, he disappeared and I did not earn a penny from that.
In the meantime I’ve made some tentative efforts to get other JV’s up and running, but fairly quickly its become obvious that nothing was going to come of any of this, so it was best to just let it be and not spend any more time trying to work on it and “push” it harder.
There was indeed one potential JV that we had just about kicking off, but unfortunately for me the website in question was partly sold off to some high end investor. End of potential partnership there then!
I’ve been talking excitedly in my posts on this blog for the past 3 months about another JV that was very much in the works. This one was in the health and fitness field and things were looking really good for a very long term and lucrative partnership.
In fact, I set up the first site for that particular JV about 3 months ago when we first kicked off with our project. Its ranking top 10 for a couple of keyword phrases I began targeting way back then, but had not been pushing too hard because I was waiting for an eBook to be written up by my business partner. I also had a real nice header graphic designed for it, so my own financial investment in this particular site – including SEO costs, would be a bit over $100 already. $100 – $150.
So the site – which is only a couple of pages/ posts, is getting some decent visitor count – I don’t mean like hundreds a day, but 10 to 20 uniques each day, which is fine for now because the site is not monetized in any shape or form.
It was going to be monetized by the eBook, and I was going to use a subscriber opt-in to build up an email list. This would have been perfect, as my business partner was going to try to build her own brand in the health and fitness industry, thus the emails for the subscriber list would be really good stuff!
But due to the fact I had not heard from my JV partner for the past 3 weeks, I had to email her again to check out what was going on. Lo and behold she’s decided to pull out just when things were going to get good and we were going to see our first income. Oh and ouch!
This is where I should be going into a raving rant, but no – I gotta focus and I gotta pick up the pieces and move forwards, rather than jump up and down pulling my hair out. Well okay – its about 3am as I write this. I’ll jump up and down for a few minutes (albeit rather quietly so as not to wake the neighbours) and berate the fact that I’m always so unlucky with business ventures. Then I’ll settle down and re-focus and plan for what to do next.
In fact, its probably wise to take at least part of today off from working online so that I can really get a fresh mind. Fact is that this venture was going to be very long term and was going to be really big too – at least that was what we were planning for. So I’ve got to step back and re-think this. Its really very disappointing!
But its these larger disappointments that really get me motivated. Its like a kick in the face to begin with, but all it really is, is a further opportunity to make it even better! Almost like the challenge of making this particular project a success has to now be fulfilled at all costs, just to prove to myself (and some others) that I can do it no matter what stands in the way! No matter how many mountains there are to climb, and no matter how high they are, I’ll surely conquer them all!
If you’ve got something to share with regards your own efforts to joint venture – be that online or offline, then do please leave a comment. In fact, even if you have nothing to share with regards to your own experiences of JVs, do please say what’s on your mind, even if only to commiserate with me
Thanks for reading!